Apr 02, 2022
In Business Forum
Content marketing unlike any other form of marketing before, but perhaps most important is that seo is entirely dependent on third parties for success. With more than two-thirds of all global search traffic passing through its systems, google is more than just an advertising partner. They basically call the shots. Additionally, google sees itself as serving the public interest rather than that of private marketers. Google's position as the proverbial 800-pound gorilla is largely based on the fact that hundreds of millions of people voluntarily Use their services every day, even when there are alternatives like microsoft bing. Their goal is to provide the best possible search results to the company mailing list widest possible audience, and they aren't shy about making changes to their search algorithms to facilitate that. In turn, this puts online marketers in a bit of a bind. To maintain their position in google's search results at a high level, it means being constantly aware of google's rules and regulations. Failure to meet google's expectations can easily result in google 's dreaded penalty Automatic demotions or even outright bans, based on behavior that google considers contrary to its principles of good search results. One of the absolute requirements for successful seo is to avoid google penalties. This document will look at what these penalties are and how best to avoid them. What is a google penalty? Generally speaking, google wants its search results to be organic . They want top websites to naturally rise to the top of search pages, based on both the quality of content and the number of users reading/linking to those pages. As a result, they strongly resist attempts to "Game" their system, using cheap tricks to artificially inflate a certain website's perceived popularity or relevance.