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shahadat02a
Apr 11, 2022
In Business Forum
In a new interview with Digiday , Spotify's global head of advertising, Brian Benedick, expressed a desire to see the company evolve into a brand awareness ecosystem. Rather than making individual sponsorship deals with companies hosting their advertising buy email list content between Spotify's music services, they want to serve as a data resource for these partner brands by offering them insights into the ads audiences engage with. engages and collecting information from Nielsen Digital Ad Ratings. for specific campaigns so these companies can better analyze customer perception and purchase intent. “It's the journey to becoming a platform, not just a publisher. Today we work with thousands of brands, but we envision a future where we work with hundreds of thousands of brands, and the only way to get there is to deliver efficiencies to the buy email list business,” says Benedick.They have already made progress towards making this vision a reality. Currently, Spotify offers businesses the ability to sponsor their own branded playlists, which brands like Nike and Urban Outfitters have embraced as a way to support their own voice and audience message. In its Branded Playlist Terms and Services. Spotify makes it clear that the mission of these playlists is to be more than just another avenue for conventional advertisements. The instructions advise sponsors that their goal should be to "show the world what kind of music your brand likes to listen buy email list to while partying, driving, or enjoying a cup of coffee."Last month, Spotify also launched its first branded podcast series, a five-episode partnership with New Amsterdam Vodka that mixes R&B music and interviews with popular hip-hop influencers to align with the "For Your Soul Out" by New Amsterdam.
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shahadat02a
Apr 10, 2022
In Business Forum
What do you think of when you think of B2B technology? Something very technical and dry, perhaps. That's why it's essential for B2B technology marketers to understand their audience and be able to communicate the real value of the technology they are promoting. That's exactly what these nine influential B2B tech CMOs tell compelling stories about what their technology makes possible. Linda Boff-GE Linda Boff played a pivotal role in transforming the public buy email list perception of tech giant GE. How did she do it? According to Robert Klara at Adweek , it has done this "with a series of experience- and content-based digital initiatives. Each of these efforts demonstrates how GE's latest technologies connect to everyday life". Linda Boff understands the story. In 2017, she ripped it up at Content Marketing World, where she gave an incredible session, "Imagination at Work: Lessons in Storytelling from GE." She explained how to use stories to communicate strategy, sell, inspire, and reach audiences: "We're not precious about how we tell these stories" as long as you "find a medium that's engaging, inspiring, and memorable." " GE's most recent slogan, "Technology is how we do things. People are the reason we do things," reveals buy email list the secret to good B2B storytelling. It shouldn't be branded solutions; it should be about what the solutions make possible for people. Karen Walker - Cisco Key to Cisco CMO Karen Walker's success has been her ability to connect and unify a fragmented team. When she inherited the Cisco team, there were 14. Different marketing and communications organizations. "We knew we had to come together as a function, as a profession," she told Forbes in a video interview. In keeping with the theme of link building, Walker argues for the need for transcreation of content: “We would buy email list create beautiful content [ . . . ] But you know what, there's a big chunk missing and there's no one on the ground in Australia to create that local content." His solution? They kept the global content team, but that team now included people on the ground to keep a finger on the pulse of local markets. Under his leadership, Cisco won the Markie Award for Best Cross-Channel Marketing Program in 2017 and two Markie Awards in 2018 for Account-Based Marketing Team of the Year and Best Use of Insights and Return on investment.
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