Jun 12, 2022
In Business Forum
The author introduced a tool for business planning - house map, and made a comprehensive and detailed elaboration around the definition, specific practices bulk sms service and defects of house map. When I was still working at Meituan Dianping, I saw that the bosses used to use the house map for business planning. The so-called house diagram is actually a thinking tool. Through the disassembly from the top to the bottom, it allows you to analyze the business in your hand from the perspective of the person in charge, and finally solve the problem of "how to do it". At that time, my focus was bulk sms service more: where the product I was responsible for was in this business plan, so that I could understand the value of my work. Now, as more and more product modules are in charge, and the business logic behind the product is getting deeper and deeper, I feel more and more that the bulk sms service most important principle to do one thing well is to do the right thing, and to do the right thing. One of the most effective methods is to think clearly about the planning of this matter from the perspective of the designer - this is the role of the house plan. 1. What is a house plan The house diagram follows the typical pyramid model, containing four levels from top to bottom: 1. Mission and Vision We often see companies bulk sms service with missions and visions, but we rarely think about being a product manager. In fact, the products you are responsible for and the needs you meet will have missions and visions. If these two words make you feel a little far away, let's translate them: The so-called mission is why you want to do this. Corresponding to our PRD, it is why bulk sms service we want to do this demand. The so-called vision is what you expect the ideal state of this thing to be, which also corresponds to the work of the product manager, which is the ideal state of demand output. Missions allow us to know the value of the thing at hand when we plan. Only by understanding the value can the driving force be generated from the source. Vision allows us to know where the destination is, and bulk sms service only after knowing the destination can we plan a reasonable path. 2. Path In my eyes, the path is the core of the house map, and it is also the core of our planning.