Apr 03, 2022
In Business Forum
The anchor text (which is the text string selected as the hyperlink) should be surrounded by relevant words. In general, a link is prioritized because it is all the more important the higher it appears in the content. Indeed, Google scans the page from top to bottom and evaluates the probability that a "reasonable Internet user" clicks on it. Where a link appears in content affects this, as well as what information the link connects to. Internal and external links You will need to have a basic understanding of internal and external links. Internal links direct visitors to other relevant pages on your site. External links direct visitors to other sites. Internal links keep the visitor on your site and help them follow their buying journey. Good internal links also tell Google that your site is well structured. external links should be used to cite authoritative information that you used to Industry Email List create your content. By linking to a site with a high DA (domain authority), Google sees your content as more authoritative - but only the link is relevant and if there aren't too many other links in the content. The high DA site will pass some of its “link juice,” to use an industry term, to your site. This search engine ranking factor is called link equity. 6. Shoot 1,000 words or more Longer content that is well Written and following the other rules listed above will be considered more authoritative. The longer your post, the better its chances of ranking (as long as the quality is there). Start planning and writing! You now have the basic knowledge to plan and create content that will rank! While it may take some time to conduct keyword research and write a successful article, taking the time to do so will only help bring more customers to your site and then to your bar stool. SEO is an important concept to discuss, but you can achieve a functional understanding that will lead to more conversions.