Audience of prospects and leads , becoming functional to both inbound and account based marketing. An example? A customized case study for a target account to share on the company website or blog Webinar material "Account based marketing 2022" Back to index Advantages of account based marketing ABM has a number of advantages. Here are the main ones: Keep marketing and sales aligned , focusing on common goals while respecting the agreed budget and defining roles and functions together. The emphasis is not on who actually fills the role, but on the process, which becomes more fluid: different people within different teams can easily resume work interrupted by others Maximize your relevance among target accounts.
Account-based marketing requires you to personalize mobile number list communication and content for each account. To maximize your relevance on each of these accounts you need to present your products and services as what your customers really need Deliver consistent customer experiences . You need to view your accounts as marketplaces in their own right, offering consistent experiences. To provide the smoothest possible customer experience, ensure that different team members always know where a target account is on the conversion journey Measure ROI (return on investment). The ABM allows you to determine the value of each individual account, giving you the opportunity to focus your efforts on the most interesting ones Streamline the sales.
Focusing your efforts on specific high-value target accounts, you save time and resources. Here is the classic ABM sales cycle: Identify target accounts Expand account targets Convert account targets Loyalty target accounts Focus on quality accounts . ABM focuses on quality rather than quantity. Instead of trying to close deals with less qualified leads quickly (short-sighted strategy), invest time and resources to engage and retain only quality accounts. Considering that it is more expensive to generate leads than to retain them, this will have a positive impact on your bottom line. Loyal customers will become your main promoters and supporters, advertising your business to.