Acxiom does not have a CMO, so Justin reports directly to the CEO. He is responsible for public relations, internal communications, analyst relations, corporate Special leads events, marketing operations, brand, digital, website, creative, and thought leadership content. In this discussion, Justin talks about raised customer expectations, the importance of connected teams, and Special leads the challenges and benefits of the Engagement Economy. Q. How does the shift to an Engagement Economy resonate in your market?
Because Acxiom is a very customer-centric company, the concept Special leads of Engagement Economy resonates strongly with me. In my opinion, a successful customer experience essentially means delivering value over time that is a joy to consume. It is difficult enough to meet Special leads customer expectations, and we should always be looking for ways to exceed their expectations too. If we can deliver more than the customers expect, then we can get into the realm of delighting them. Q.
How does that affect your approach to marketing? I think about marketing Special leads as facilitating the buying process. We think we’re doing marketing, but the buyer thinks they are doing research. I try to think about my audience as a group of individuals that are trying to solve Special leads problems; the content that they best respond to is educational in nature. Q. What practical challenges are you seeing? As the number of channels grows, a lot of silos can form within a marketing team.