Advertising Continue reading below Interestingly, brands seem to use a post recap or summary format to share an original post with links to their other repurposed content. Looks like they can use them to format their letters on Medium for easier reading. Where do publishers syndicate their content? They syndicate content on multiple platforms like Medium, LinkedIn, and other big sites. Where are publishers syndicating their content This data fascinated me to see where each publisher reposted their work. I found it to be a seamless mix of brands.
Each publisher strategy is different depending on their needs. Advertising Continue reading below I was surprised to see that image masking service few of the brands I reviewed syndicated their content to other big sites like Business2Community, Inc. or Huffington Post. Understanding the differences, patterns, and changes in these brands and their content marketing strategy changed my perspective. The only "problem" is that I haven't tested this theory myself. Today I thought I shed some light on what has worked for me when syndicating my SEJ content to Medium and LinkedIn.
The experiment: reusing SEJ articles on Medium and LinkedIn The idea for this test came several months ago when I was interviewing for a position at HubSpot to manage their Medium account. Even though I didn't get the job, I was still curious about this emerging Medium platform. Can I reuse my old content on SEJ to Medium to increase pageviews, shares, reads, comments, etc.? The more I thought about the idea, the more I wanted to know what could happen. Advertising Continue reading below So here's the plan I came up with: I would reuse a variety of my articles from SEJ to Medium and LinkedIn Pulse for a month, twice a week, Tuesdays and Thursdays.