From keyword to semantics, from persona and chatbot to psyche Google looks at semantics One year after Greg Corrado 's interview , which cannot yet be attested to as premonitory, an expert in the J ournal du Net , demonstrates how RankBrain impacts SEO and shifts the keyword strategy to the semantic strategy. Although the classic SEO optimization techniques remain, additional expertise is added, which consists in better targeting users.
Like Google and its RankBrain tool which tries to better "understand" the sentences and "anticipate" the request, it is a question of better "understanding" the users fax list and "anticipating" their expectations, with the aim of converting a result . If you don't have this point in mind, your optimized SEO to date will be lost in the future. RankBrain: When Google Search Deciphers Your Psyche In other words, it's almost a conversation you have to imagine having with your readers., rather than texts with duplicate words and elongated blogs for the engines.
An if only 10% of what is read is remembered, compared to 80% of what is experienced, brands and companies quickly understand that it is now essential to take good care of their presentation, their design and their content. And on this point, the words that become key are those that offer values, an experience, an emotion, in order to make the reading "live". This impacts the way to write Meta-Titles and Descriptions. Care will no longer be given to the referenced keywords, but it will also be necessary to ensure that they are attractive to the Internet user.