That was the phone number list headline — and the prediction — venture capitalist and former Wall Street securities analyst Mary Meeker made in 2008. A few years later, Google's Eric Schmidt announced the search engine giant's new "mobile first" approach and shared Mary's prediction that smartphones would quickly overtake PCs in sales since smartphone sales were already growing. 30% year-on-year in 2010. And since then, we've been hearing a lot about the phone number list importance for e-commerce brands to focus on mobile traffic.
Today, we are long past that tipping point in some countries, with India, Mexico and Indonesia having 4 times more smartphone phone number list users than desktop users. Desktop computers are still popular devices for placing orders online, but mobile devices, especially smartphones, are catching up, as seen in the image below. This means that if you're not optimized for mobile traffic, you're basically ignoring most of your potential customers. And that's never good for your phone number list conversion goals.
Increase in mobile conversion
With increasing competition, the phone number list challenge for any e-commerce business is to convert visitors. The revenue projection shown in the image below provides information on global retail e-commerce sales from 2014 to 2021 and indicates opportunity for all e-commerce players. The phone number list sheer number of websites and apps offering similar products at competitive rates forces you to be on your toes and come up with drastic marketing strategies phone number list to maintain your market share.
And even after convincing an online shopper to come to your phone number list website through various sources, there are still several steps before the shopper completes a purchase. Understanding and optimizing the phone number list customer journey and pain points is therefore becoming increasingly important. And this is the reason for the huge difference between your web traffic and your phone number list sales.