Thus understanding the closing of a sale as a joint process between all the departments without attributing achievement to anyone in particular and without causing competitiveness that could be detrimental to the company. MQL and SQL in Inbound Marketing What are their differences MQL Marketing Qualified Lead is a lead qualified by the marketing team. Meet the requirements that this department has established.
Due to this this prospect is interesting to feed you with contat do mobile number list moent of value and interest following the principles of Inbound Marketing. In addition depending on the movements and interests that it shows it is convenient to carry out a follow up strategy to determine when this MQL would be ready to advance to the next phase of our funnel. SQL For its part as we have already mentioned an SQL is a lead qualified by the sales team. It is in a stage closer to the end of the funnel and constitutes an opportunity for the sales team to find themselves in the position of closing proposals that become final customers.
How do I make sure that an SQL meets this condition Having a well established work methodology and above all having a correct alignment between the marketing and sales teams within your company will allow you to understand your leads perfectly establishing the correct categories for each one of them. usually MQL and SQL. When our MQL Marketing Qualified Lead is ready to go to sales they obtain the definition of SQL once our sales team has determined that they meet the conditions that we believe are necessary for it. It is a way of filtering that qualified lead through the union of decisions between marketing and sales to ensure that it is a quality lead and that it meets the necessary requirements to try to close a possible sale.