Since links are the lifeblood of SEO, people quickly got hooked on this. tactic to bond and have sucked life. of him as a voracious vampire. Marketers soon began submitting guest posts to any website that would accept them in an effort to acquire a link. Your website is about construction? Great! Let me submit an article on construction trends, along with a bio that includes a link to my crochet website – relevance be damned! The next predictable step was that many marketers started submitting completely off-topic articles and website owners eagerly published them. That's why we can't have nice things. Google naturally showed up as a mob of angry villagers with pitchforks and torches to put an end to this nonsense and, as they often.
the clickable text of a link – was a huge ranking factor. For example, if you wanted to rank in the “Tampa entrepreneur” category, you would have tried to acquire as many links using the Tampa entrepreneur as the anchor text you could. Marketers predictably abused this tactic (see a trend again?), and Google cracked down on it and dropped websites ranking jewelry retouching service with what they saw as artificial amounts of text backlinks keyword rich anchor. The distribution of anchor text for a natural link profile will generally be quite varied. This is because if 100 different people linked to the same page on your website, each link would likely be used in a different context within their content. One person might link to your web page using anchor text describing the product ("blue widgets," for example), while another might link using a anchor text describing the price, and another may even link using non-descriptive anchor text such as “click here” or something similar.
Below is an example anchor text distribution for Search Engine Land. SEL anchor text The majority of your anchor text will not exactly match the keyword themes you are targeting unless they are part of your brand or domain name. And that's correct because today, rather than anchoring the text, Google puts more emphasis on: the relevance of the website linked to your website. the authority of the linking website. the number of relevant links from authoritative websites pointing to your website. I wouldn't go to great lengths to control the specific anchor text others use to link to your website - it's a waste of time, and it can potentially hurt your rankings if you go overboard and create an unnatural pattern.