The ultimate purpose of making a private domain is to grow, and this growth comes from the number of repurchase and sharing of old users. If your product repurchase rate is very low, then the cost-effectiveness of creating a private domain traffic Ws Number List pool may not be high. For example, selling refrigerators, which are durable goods, usually lasts 5 to 10 years for a refrigerator, and it is difficult to repurchase during this period. No matter how you Ws Number List operate users in the private domain, it is difficult to achieve repurchase in the short term.
Therefore, in the durable goods industries such as furniture and home appliances, blindly doing private business is likely to have a phenomenon of high Ws Number List investment and low return. However, relatively fast-moving industries such as clothing, beauty, catering, etc., naturally have product attributes with high repurchase, and it is bound to be worth the effort of enterprises to operate private domains. Misunderstanding 2: Private domain traffic = We Chat traffic Ws Number List When we talk about private domain traffic, we will equate it with "We Chat", either personal We Chat Ws Number List or corporate We Chat. But now in addition to the private domain pool of the We Chat ecosystem, Baobab, Douyin, Kuaishou, etc. are all building private domain positions. Alipay also launched a private domain white paper a few days ago. However, each platform has a different focus.
Although WeChat is currently the "overlord" of private domain traffic, as other platforms continue to snatch user usage scenarios, traffic and duration, the pattern of private domains will inevitably change in the future. Therefore, when operating private domain Ws Number List traffic, the perspective should be broadened, and users' attributes and characteristics should be fully considered, and different platforms should be selected according to their characteristics, and don't put eggs in one basket. Misunderstanding 3: Private domain traffic operation = adding friends, Ws Number List pulling groups Many companies operating private domains will madly add friends, pull groups, and madly advertise in Moments.