The American home services industry covers hundreds of professions, including locksmiths, HVAC professionals, plumbers, electricians, building and construction professionals, and repairers. These entrepreneurs and specialists made an estimated $400-800 billion in revenue in 2016. As tech giants like Google and Amazon become key players in this industry, it's more important than ever for businesses to use the latest technologies to remain competitive. Here, we'll cover some of the best marketing practices for businesses in the home services industry and how call tracking can complement your overall strategy. Improve your local SEO for home improvement search If you work in a home service profession like plumbing or electrical repair, you likely rely on word of mouth and local referrals to drive the majority of new customers to your business.
As reported by Google/Ipsos, 97% of consumers use the Internet to research home service providers in their area before making a purchase. This means that being listed first in local search results and Google Ads (formerly AdWords) placements is key to ensuring your business is the first thing new customers see when looking for help in your business. professional domain. Ensure NAP consistency for your procurement business When it comes to your search results ranking, one of the most crucial factors is NAP consistency (N amme, ADDRESS and Hone P ). This means that your company's contact information (its NAP) is consistent across all your web channels. Without NAP consistency, search engines will be less "confident" in your business, which can lead to cluttered search results and lower rankings for your site. For home service businesses that rely heavily on local SEO, that means fewer leads and fewer sales.
You can quickly check the consistency of your NAP by searching for your business name and the city you are in. If you see discrepancies in how your address or contact information is listed, your NAP is not consistent. If so, it's time to go to each place where your business contact information is listed and make sure your name, phone number, and address follow a consistent style. Be sure to check out places like the Yellow Pages, Angie's List, customer review sites, and Home Advisor, to name a few. Set up a call tracking system If you market or communicate with your customers over the phone, your business can benefit from call tracking. Combined with your other marketing and SEO efforts, call tracking helps paint a picture of how customers are finding your business. With your tracking system in place, you can track and qualify incoming phone calls. The number of ad campaigns you run will determine whether it's best to use one primary tracking number or if you'll need multiple phone numbers for multi-channel tracking. If you are a locksmith in a rural area that operates a single phone line for sales, a main line tracking number is probably sufficient. But if you're a larger construction company running multiple ad campaigns with many agents working on your phones, you'll want to set up multiple tracking numbers.