Facebook has just launched its hotly-anticipated cross-platform, web-wide ad platform, atlas. The move could pose a huge threat to google’s display network, potentially claiming a significant chunk of google’s multi-billion dollar ad platform. And for you, the Industry Email List marketer? It opens up an array of new opportunities, helping you identify the Industry Email List facebook users who have seen and interacted with your ads on all third party websites and apps. The potentially ground-breaking multi-channel platform allows you to tie together and track your consumers’ online and offline activity.
Yes, it’s powerful. We spoke to larry kim, one of the most influential ppc experts in the world and ian cleary, leading social media expert and award-winning tech blogger about the implications. They both agreed that atlas could be a big game changer for both google and marketers alike. Perhaps the way we advertise will never be the Industry Email List same again. Quick summary of atlas: focuses on people based advertising with a simple, yet powerful platform. Enables targeting and tracking across multiple devices, platforms and publishers. Integrates online and offline marketing activity. Gives insight into audience and interest segments without revealing individual identities. Action tags lets advertisers follow and understand action in real time.
Poses a significant threat to google’s doubleclick which currently dominates display ad serving.1. Expert opinion: larry kim, founder & cto of word stream larry kim, international ppc expert, expects some of google’s billion dollar sales to shift over to Industry Email List facebook. He tells the digital marketing institute: “at first glance this appears to Industry Email List be very exciting news. The ability to target specific people with ads, across any site on the internet, in a way that works on mobile, and provides the robust demographic segmentation options that facebook ads are known for, is nothing short of a complete game-changer for the display ads market.