Email is the easiest and most commonly used method of Email Database delivery. Types of Ezine Advertising There are four types of advertising methods in an e-zine: · Banner ads (graphic ads that link to your site) · Classified ads (grouped together in a specific section) · Sponsor ads (a text ad placed at the top, middle, or bottom part of the ezine) · Solo ads (a stand-alone Email Database message sent to the ezine's subscribers via email) These types of advertising platforms vary in price and effectiveness. The best way to determine which method works best for you is through testing and seeing the results.
The Steps to Building Your List Using Ezines Solo ads, which are Email Database sent via email, seem to work best for building a list. This is true because these people are accustomed to receiving emails and have a proven track record for responding favorably to email marketing. The first step is to compose a compelling email message. Your goal is to get as many people to opt-in to your list as possible. Here are some tips to creating a great message: 1. Create a subject line that grabs the reader's attention. If you're lacking imagination, look at headlines on popular magazines or tabloids.
These headlines were composed by some of the top copywriter in the country. Sometimes it's beneficial to ask a question. 2. Build interest by crafting a story. People Email Database love stories and are drawn into your copy if you get them involved emotionally. 3. Create a strong desire for whatever you're offering. Get them to "feel" the benefits of what your product or Email Database service can do for them. 4. End with a strong call to action. Ask them to click a link to learn more or receive a bonus. The Bait In order to get someone to give up their email address, you need to offer them something of value.