With catchy product names like Luna, Juno, and UFO—it's no wonder the brand is a staple on the bathroom shelves of It-girls everywhere. One of the leaders in antioxidant-based skincare, the brand’s science-first philosophy makes it one of the most trusted brands by dermatologists. The players are launching new products in the market in order to cater to the consumer demands and preferences with the objective of staying put in the fierce competition.
Skin moisturizers keep the top layer of skin cells hydrated and seal in moisture. Moisturizers often contain humectants to attract moisture, occlusive agents to retain moisture in the skin, and emollients to smooth the spaces between skin cells.