Visitors are thus shown advertisements specifically aimed at them. The TC String is personal data IAB Europe used so-called Transparency and Consent Strings , or TC Strings. This is a string of characters with which the preferences of the website visitor are stored and passed on. This TC String and a cookie t The day after you last viewed this content to the present. Before drawing any conclusions, make sure each keyword has more than 100 clicks. Also check monthly or even semi-annual time periods from time to time. Then you'll really see which keywords are costing the most.
Check the conversions and CPA for these keywords. If there are few or no conversions and the CPA is too high, do SERP research on these keywords. how? Enter keywords into Google and analyze organic results in particular. Google will of course show the most relevant results here. Does your ad meet this requirement in terms of relevance? If not, consider job function email list pausing the keyword and possibly adding a more relevant variation. List the top 10 non-converting keywords with the most clicks (All Campaigns > Keywords tab > Filter dropdown > Conversions > select less than 1 conversion > Apply > Sort table by clicks) . Period setting: The day after you last viewed this content to the present. Before drawing any conclusions, make sure each keyword has more than 100 clicks.
Also check monthly or even semi-annual time periods from time to time. Then you can actually see which keywords are generating the fewest conversions. Here are some steps you can take: For these keywords, check that the landing page is relevant and that the CTA on this page is good. Adjust the landing page if necessary. Check out the search terms report and exclude irrelevant keywords. Usually, you always add negative keywords as phrases, hence "keywords". Note: Negative keyword lists may have been created. Then add it to the correct list. If they don't exist, create them (this will save you a lot of work in the long run).