USE LANDING PAGES Along the same lines, you don’t want to do a great job of using ad groups and campaigns to deliver targeted ads only to send your clicks to a generic landing page (or worse, your home page). Your landing page should be a natural extension of the messaging in your ads. If your landing page doesn’t fit the specific needs and goals of a visitor, they’ll bounce leaving you to foot the bill for their click. If you want people to convert after they click, you need product-specific landing pages that build on the messaging of your ads and convince people to take the next step.
Again, this takes more work, but it whatsapp database produces far better results. TARGET THE COMPETITION Odds are, you’re not the only lender your potential customers can use. With that in mind, you’ll want to create ads that target the branded terms of your local competitors. That way, you can piggyback off of their marketing efforts and get your hat in the ring. The trick here is to target the competition’s brand name and other branded terms but leave those terms out of your ads themselves. If you use someone else’s copyrighted terms, Google will shut your ads down.
ADVERTISE ON BING Google Ads is the king of digital marketing platforms. There’s no arguing with that, but that doesn’t mean that you should ignore Bing Ads. It might not have Google’s reach, but Bing is still used by a significant number of people. To make things even better, there’s less competition on Bing, which means cheaper clicks and less potential comparison shopping. If your competitors aren’t advertising on Bing, it’s a great channel to test out. RUN REMARKETING ADS Taking out a business loan is a big deal—especially when you feel like your business might go under.