There's no doubt about it: this year you need to add connected TV to your holiday advertising strategy. As total watch time on connected TV devices jumped 81% year over year, Industry Email List millions of shoppers will be spending more time streaming TV than ever before. And while you might initially think that viewers tune in primarily to subscription options like Netflix or Disney+, it's ad-supported connected TV that's grabbing a significant share of Industry Email List the audience; according to IAB research: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most.
Meanwhile, this holiday shopping season is expected to be massive for e-commerce. Last year, holiday e-commerce sales rose 13.2% to $137.6 billion. This double-digit growth happened before the COVID-19 crisis forced millions of shoppers to turn to Industry Email List online options for everything from gifts to groceries. And with 66% of shoppers saying they plan to shop more online this holiday season, we can expect to see e-commerce sales eclipse last year. Connected TV advertising is at the crossroads of these two major consumer trends. Its digital approach to
TV advertising makes it an ideal solution for brands looking to expand their marketing footprint on TV. And its ability to act as a direct-response Industry Email List performance advertising channel makes it a great option for any advertiser looking to tie specific performance goals to their ad spend. SteelHouse Performance TV, our CTV advertising solution, has proven to be particularly effective in driving key metrics for our advertisers in 2020. We cover the best ways to make the most of this year's connected TV opportunity in our 2020 holiday Industry Email List marketing guide, and we highly recommend checking it out. However, if you're looking for quick tips, we've got you covered.